EcoloCap Solutions Inc. (fka ECOS)

[deal guy]

The trick is to create a range of product chemical values for each product. For example rather than claiming something is 6% Nitrogen (a likely output for organics) you label it as having between 2-12% nitrogen. It avoids mislabeling claims which can be bad and it avoids an issue a number of other organic fertilizer companies have. They will need to establish a testing and sampling organization to comply with State law.

It looks like they are trying to go direct to consumer with this (through a website). Clearly a low cost sales approach but a tougher slog.

If I were them I would try and pitch this to True Value or more likely Home Depot on a trial market basis. The would need to develop wholesale pricing and potentially a different label for these types of channels. It would crate a faster market traction and sales acceleration.

Two other avenues are Fertrell which distributes organic fertilizers and has a dealer network in place to push the product out or the Organics Wholesale Cub which is trying to diversify out of food and related products into other organics.

ECOS if you are listening ask me a question or two and I can get you in to talk to these organizations. I want this to work. I just think they are taking the long slow way to sales growth.