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Wednesday, 01/31/2018 3:48:12 PM

Wednesday, January 31, 2018 3:48:12 PM

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Been following Konared for years...this announcement of Konared’s strategic partnership with LA Libations is a MAJOR announcement. First, it calms investors’ fears and reaffirms that KR will be open despite going “dark.” Going dark is a great move for this company at this time of growth. To be fair, investors are not understanding KR’s CFO passed away unexpectedly summer 2017. Link below.

https://relationshipscience.com/john-dawe-p129197012

This must have weighed heavily into the decision to move forward “in the dark” until another CFO can be found. In the meantime, the money saved from this can be used for R&D and marketing/promotions. And it’s a LOT of money for a growing company like KR.

The most intreging part of the press release announcing the LA Libations partnership is the following paragraph:

“L.A. Libations is an innovation leader serving as the Emerging Beverage Category Captain at many of the nation’s leading retailers. L.A. Libations is the key innovation partner of THE COCA-COLA COMPANY, which is also a minority owner in the company.”