Anheuser Busch Companies (BUD)

[FUNMAN]

Why You Won't See the Budweiser Clydesdales in Any 2018 Super Bowl Commercials
JANUARY 26, 2018 – 12:36 PM


Budweiser has featured the beer brand’s iconic Clydesdales in its annual Super Bowl ads for the past 17 years—but that’s coming to an end for the 2018 Super Bowl.


Anheuser-Busch’s famed horses are taking the bench this year and, in their stead, the brewing company is promoting its 30-year-old philanthropic canned water giveaway initiative. The 60-second commercial is a hat tip to the company’s workers who halt beer production to can water for victims of natural disasters, most recently in Texas, Florida, Puerto Rico and California. Budweiser has given away 79 million cans of water to date. But the brewer has never publicized the effort on a grand stage like the Super Bowl.


If you don’t want to wait until Super Bowl Sunday, you can check out the Super Bowl commercial below.

While there won’t be any on-air horsing around, Budweiser says the Clydesdales will be featured in an online video, set to debut next week on the company’s social media pages.


Are you disappointed the Budweiser Clydesdales won’t be in this year’s Budweiser Super Bowl commercial?