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Re: bfiest post# 323295

Tuesday, 01/23/2018 9:50:09 PM

Tuesday, January 23, 2018 9:50:09 PM

Post# of 346714
One other thing, it’s important to know definitively who your market is (the BP’s that are on the hot list) and what their HOT buttons are. What will really get their attention? And strategizing happens after every meeting. It’s a building process.

Is there something that we can use from this meeting to really tweak greater interest in future meetings? Is there anything we can use to gain higher value for the IP? I don’t care if you have a toilet paper company or something as complex as biologics. It’s the same process. You continually build your case with each meeting assuming there is known value. And yes there is a point where you play each of the interested parties against each other. It’s not a haphazard process. It’s 90% planning and 10% execution.

If they just haphazardly started the process of dealing the IP without significant preparation then there is a problem. The process is critical.
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