Fernhill Beverage Inc (FHBC)

[5Leaf]

I would believe he doesn't want to report something that is not the way he hoped. I'm talking about marketing deals that fell apart,
attempts to expand the business which failed, etc. He may not have originally planned to make empty promises but the retailers are not in a big hurry to place unknown products on their shelves. They usually want to focus on products they know for sure will sell.