Wow, that sure grabbed your attention! You are missing the point. The fact that VLN is even mentioned here with other products such as IQOS is something new (as it's mostly not mentioned when there are discussions re: alternative products)--well not really alternative due to the fact that it will be implemented, no questions there.
"Crucial to the FDA proposal is a simple fact: nicotine is highly addictive, but not deadly. It's the burning tobacco and other substances inhaled through smoking that cause cancer, heart disease and bronchitis."
We already know that...but addiction to nicotine is the fda target.
"It's hard to imagine that using nicotine and tobacco in a way that isn't burned, in a non-combustible form, isn't going to be much safer," said Eric Donny, an addiction researcher at the University of Pittsburgh.
And you say you are not pro ecig? What's your point?
Still, many in the anti-smoking community say larger, longer studies are needed to predict how low-nicotine cigarettes would work in the real world."
So we should wait for more studies as millions of people are dying without any course of action because they want more studies? Dr. Gotlieb says "drastically" ---I think we already know the answer. I know it hurts you to see this thing take off because you sold too early. (not too late) Fyi
LEGAL RISKS
"Key to the FDA plan ... presumes that tobacco companies will willingly part with their flagship product, which remains enormously profitable.
Of course they won't! That's where XXII will take some of their pie!
Kenneth Warner, the public policy professor, said he would be "astonished" if industry cooperates on reducing nicotine levels.
Mr. Professor, when the FDA rules, there's is nothing BT can do but to abide to stay on play! That was one of the questions on the last conference, if you missed that. And exactly the reply of the FDA officials.
"I don't think they will. I think they will bring out all of their political guns against it and I'm quite certain they will sue to prevent it," he said.
Ahem...wHO are they going to sue? The FDA? LOL!
In that scenario, the FDA plan to make cigarettes less addictive could be stalled in court for years while companies begin launching FDA-sanctioned alternative products. Tobacco critics say that scenario would be the most profitable for industry."
Refer to Gotlieb's 2 step process he won't just partially implement.
"When pressed about whether industry will sue FDA over mandatory nicotine reductions, tobacco executives for Altria and other companies instead emphasized the long, complicated nature of the regulatory process."
The FDA is getting things done...I think they will surprise us all sooner than we think.
