JMO - I'm getting excited again. We're very close. SPORT will have so many new customers from which to choose. The ISRG SP model won't meet the functional equivalent of SPORT's overall list of indications. Based on what I've read and recall from past posts. Titan will have a backlog of pre-orders well beyond their capability to manufacture as soon as FDA approval is announced. There's a high probability that a large partner will not hold off from getting in based on the competitive environment.
Wondering out loud - I'l love to hear the conversation about our IP from which SPORT 1.2.3 and the future of SPORT "anemone." The IP is compelling. What's to keep Titan from making the existing arms at the wrists and making smaller "fingers" with 2 miniature end effectors? Once the surgical field is established and the 3 dimensional zones established, then the arms and fingers will coordinate. Changing end effectors won't need to be redesigned, just adjusted for further travel from the tips of the fingers. Or possibly not at all - what if the end effectors are already attached and SPORT just changes our the fingers? Clearly this is an over-simplification, but doable from an engineering point of view. Again, it's our IP, based on the flexibility and reach capabilities from within the existing patents.
ISRG will have their own issues managing the existing customer base and selling to new customers that either didn't want the existing model, or didn't want to do business with ISRG - for what ever reason.
It's Titan's race to get to the first 10, 100, 500 and 1,000 units.
The new Dr reviews, PR's and videos will have a big effect on those that are aware and those that are just about to pull the trigger. The question is how much of an effect will they have on the pps, and whether investors want to get in sub $, or wait because they have so much money $1-$2 pps doesn't matter.
Strategically, I'd think that Mc showed videos in those +30 meetings this week. I think the public release of the videos and additional Dr. driven buying groups will be the triggers. I wouldn't wait to release them.
Again, jmo.
GLTA
Regards,
BK
