Santo Mining Corp (SANP)

[SteveWin]

@Scotttrader80: Santo started out in dental supply? Interesting..

Here's the story of another company that started out in the dental industry, and changed its focus:

"OPI, originally named Odontorium Products Inc., was a small dental supply company purchased by George Schaeffer in 1981. Shortly after taking over the company, Schaeffer was joined by Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director. Schaeffer and Weiss-Fischmann partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc.

In 1989, OPI expanded its portfolio to nail lacquers and later other products. In 2003, OPI created a Legally Blonde 2 collection that was also featured in the film.[1] Collaborations that have followed include Ford Mustang, the 2010 film Alice in Wonderland,[2] and Dell (2009).[3]

In 2003, OPI launched a nail polish line for dogs called Pawlish that received mixed reviews.[4] In 2007, after pressure from the EPA and the organization Campaign for Safe Cosmetics, OPI reformulated its nail lacquers and eliminated chemicals DBP (dibutyl phthalate), formaldehyde and toluene.[5]

In 2010, OPI was acquired by Coty, Inc.[6]"

Coty paid a billion dollars for OPI

Moral of the story... don't marry your company to a specific business, be open to opportunities. OTOH, another moral here is... ACTUALLY WORK whatever business you choose to be in, don't just change your name to catch today's buzzword and PRETEND to be engaged in that arena....

Third moral (ARE YOU READING THIS, FRANKIE?): If Schaffer had taken OPI public, did some pump&dump, some toxic convertible financing, and issued a few billion micropenny shares, he would NOT have ended up a billionaire, but he could easily have ended up in prison, deported, or rotting in a car's trunk sitting on a barge waiting to be rolled off into the Atlantic... just sayin'