What if Ronnie had an ICO? It sounds perfect for him. ICOs can be used for a wide range of activities, ranging from corporate finance, to charitable fundraising, to outright fraud.[30] The US Securities and Exchange Commission (SEC) has warned investors to beware of scammers using ICOs to execute "pump and dump" schemes, in which the scammer talks up the value of an ICO in order to generate interest and drive up the value of the coins, and then quickly "dumps" the coins for a profit. The developers themselves can be guilty of such tactics. Source: https://en.wikipedia.org/wiki/Initial_coin_offering#As_a_mechanism_for_scams Wikipedia