Let's shoot for enough money raised to open one new location. I think given the track record that would be a realistic goal for the following reasons:
1) Often people think so big, that anything short of that doesn't get done. Sort of like swinging for a home run every time at bat when a single would do and constantly striking out instead.
2) Since no stores were built in 2017, any progress would be a great sign that the company can expand. It would boost investor/shareholder sentiment tremendously.
3) It would more than likely open the gates of investor money more than the current status of the company.
4) It should, done correctly, improve economy of scale for the bottom line of operations. Therefore, it'd get the company closer to profitability. And again, improve #3 above.
5) Expanding one more store makes it that much easier to open store #4, and so on. It builds momentum for all involved.
6) The less new shares they issue now, the less dilution to shareholders. I'd rather they raise debt funding for future stores and getting another store opened now might get them one step closer to that avenue of funding.
I'm sure there are other aspects I didn't mention, but this is a start. Feel free to add to this list.
Again, as a shareholder, right now I would be very happy if they announced opening just one store. Right now a single would be just as big as a home run.
Stock manipulation according to the SEC. "Making false or misleading statements about a company."
