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Re: wheelsdown post# 226

Tuesday, 10/03/2006 5:24:40 PM

Tuesday, October 03, 2006 5:24:40 PM

Post# of 18808
wheelsdown...My guess would be that they are stuck in a two front attack on this deal. They need to sign a network deal. And along with a network deal they need to sign, not just any sponsorship deals, but huge sponsorship deals. Old Spice is a nice start, but they are going to have to make some headway into signing, a beer company, for one, along with other major competitive sponsors. Ones that go along with the households of the NASCAR fans. And once the major sponsors start buying space on these cars and air time, then the networks will start listening. G4 would be an interesting start for this idea, where there could be some internet interaction with the public, along with the viewing audience.