@daku07 - I followed your advice. Went to elayaway.com. Clicked the "Shop Amazon" image. That took me to a page with a "Get Started Now" link. I clicked that... and it took me to "zippyloan.com", which reads like an online version of a payday lender. So, these guys are somewhere between "Check In To Cash" payday loans, and "Rent-A-Center" rent-to-own stores.
The biggest problem I see here, is that it looks like people who actually shop through ELAY, will be generating revenues on Zippyloan's balance sheet, not ELAY's. Looks fishy enough to me, that I'm just gonna stay away..
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