Monday, January 08, 2018 11:15:57 AM
If just one case of MHBA is purchased per 100,000 people per day in California, that's 300 cases (30,000,000 people) per day. at around $35 per case that's $10,500 per day or $3,832,500 per year. The industry standard PE ratio for alcoholic beverages is 15-25, say we get an industry worst of 10. That's 3,832,500/288,000,000 *10 = .133 !!!
Think about that, that's one measly case being sold in a large town or small city!! A city of 100,000 probably has 50 beer stores, and one of them just needs to sell one!!! That's how big California is. If two are sold it doubles to .266, if 10 are sold its $1.33 .... Don't get me started on nationwide...
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