Demand Brands Inc. (DMAN)

[Organic2]

The market is already there in terms of marijuana consumption. Through legal, or illegal means. My thesis is more around the "pick and shovel" companies. Advertising / programming is one of the sectors I find in the sweet spot of this growth curve. You have limited advertising mediums for marijuana currently.

It's hard to find a company with a solid balance sheet in the pot media sector. People are focusing on production now and I think for the short term you will be okay as the mania persists. As the industry matures you will continue to see reduction in margin for companies that grow marijuana.

Where the best investment lies is with the "pick and shovel" companies IMO. Ancillary companies without legal risk of the federal government are going to be big plays as the industry matures. Not only that. Many estimates I have seen are that the ancillary sales to the marijuana will be about 4/1! That is easy to see when you think about all the services that go around the industry. Feel like INMG is putting itself in a sweet spot. People are cutting cable and moving to streaming companies like hulu or netflix.

INMG has a long way to go in terms of content. But lets be real. What did netflix have when it first came out? They moved into original programming and executed well. If Tom can execute and continually improve on the website we will all be geniuses. But let's also realize the risk. A product the way ours is, in it's current shape is nothing to get excited about. I've seen a lot of things come from rubble to be great. It takes a dedicated team working tirelessly to improve their product, and a community of people who believe in the vision.

Remember... In February we see what the first original program on the network will look like. Am excited for the chance to be a part of something great. I'm willing to give this product some time to see how it develops.