SWRI~~Seawright Holdings Inc (Seawright), incorporated on October 14, 1999, focuses on the bulk sale of natural spring water produced from its Mt. Sidney property in bulk to other bottlers, or to municipal, agricultural or commercial users. The bottled water market comprises three major segments: still or non-sparkling, sparkling, and imported water, which includes both non-sparkling and sparkling segments. The Company's spring water may be used in both sparkling and non-sparkling applications.
The Beverage Marketing Corporation categorizes water into three categories which include: Non-sparkling or still water, which contains no carbonation and is consumed as an alternative to tap water, Sparkling water, which contains either natural or artificial carbonation and is positioned to compete in the broad refreshment beverage field. Imported water, which includes both sparkling and non-sparkling water produced and bottled outside the United States and which is targeted to image-conscious consumers.
Bottled water is sold through various channels, including: Home Delivery (1 to 5 gallon bottles), Commercial and Office Delivery (1 to 5 gallon bottles), Off Premise Retail (supermarkets, convenience store, and drug store), On-Premise Retail (restaurants), Vending Machines, Institutional Usage (hospitals, schools) and Bulk Sales (Domestic and International sales of potable water). The Company competes with Aquafina, Dasani, Poland Spring, Arrowhead, Sparkletts, Deer Park and Crystal Geyser.