22nd Century Group Inc (XXII)

[rootus99]

There has to be some consideration to martialing all the evidence necessary to establish that the smoke free products are indeed almost as dangerous or perhaps, in some ways, even more dangerous than conventional cigarettes while at the same time giving consideration to developing the safest and most desirable smoke free product on the market. Regarding the latter, we would ideally need a partner who is willing to accept the premise that we theoretically have the chemistry and knowledge to develop the world's best smoke free product, but we need a big manufacturing partner to bankroll the development of same.

I'm not saying in anyway to abandon VLN or our goal of reducing the harm caused by smoking, but rather am suggesting that we give consideration to participating in the smoke free movement, if indeed all of our potential suitors are going to go totally all-in on smoke free, which at this early stage I am not convinced will happen.

Just thinking out loud, trying to cover all the bases, and stay ahead of the curve.