NeoMedia Technologies, Inc (NEOM)

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DD Mobile Results Stem from Direct Contact with Consumer

http://www.wirelessdevnet.com/news/2006/oct/02/news5.html

After trying various marketing techniques to reach out to a responsive audience, Addictive Mobility experimented another method and hit the jackpot. The mobile marketing company found that the most effective way to reach its youth audience was through direct contact and going face-to-face with the target market on campus locations. Instead of the usual print, radio and online campaigns, the best results were found on university and college campuses.

The company is working with the Pepsi-Lipton brand Brisk for a second year in a mobile campaign aimed towards students. While campus representatives enticed students at York University with free cans of Brisk Iced Tea, Addictive Mobility gathered 400 unique opt-in text messages in a couple of hours for the Brisk Campus Chill Campaign to win prizes and receive updates. At a single university in Canada, this number is staggering when compared to the results gathered through radio marketing. Director Nussar Ahmad comments, “After a variety of different marketing methods, it’s interesting that radio offers different results compared to direct contact. Radio does work but it has to be in your face. Also, giving away drinks is always a good thing for debt-filled students.”

The youth audience today operates on speed and efficiency. By contacting the direct target market in person, instant results are guaranteed. Compared to previous radio marketing techniques, which yielded low participation over the course of one month, campus representation showed a definite improvement. The face-to-face contact created an instant consumer and a willing participant.

About Addictive Mobility:
Addictive Mobility, a subsidiary of Addictive Tech Corp, is a leading wireless technology company based in Toronto. The company specializes in mobile-based marketing solutions powered through its Addictive Mobility Platform (AMP). Our licensed technology and experience affords us the ability to facilitate the strategy and coordinate the delivery of tailored promotion programs. (http://www.addictivemobility.com/)

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