They seem to have a solid plan, start with a small base of products, and then grow accordingly. I'll admit that I was very concerned with the huge assortment of crafts that they offered in the past. A small company like this can't offer "everything for everybody" and expect to survive.
Side note: i watched one of their boats race down in Marathon a couple summers ago. I was very impressed, and that's what made me start following this stock. I jumped aboard early this summer. I really like the potential.
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