Dig a little deeper.
Any trades, long or short, are highly speculative at this stage. More speculative on the short side, I would add.
The Company is simply jockeying into position and there is no telling what they will come up with. And when you add to that the fact that traders are quick to pull the buy trigger, on any company in this space - look out above.
It's foolish is not reckless to try to catch a couple short points and risk 10-15 points in a powerful flurry of over-optimistic buying. Someone could be short, go out for a couple Martini lunch and see his phone light up with margin call requests from his broker before he's eaten his 4th olive.
It's just not worth it unless you're glued to the computer 24/7.
Dig into the filings, the past financings to see who's playing in this sandlot. Some very smart people.
