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Monday, December 18, 2017 6:36:46 PM
So Mark Cola brings in John Rice and this enables him to "siphon as much cash as possible" ???
I agree with this because MC was burning through cash too quick and making too many obvious mistakes to keep the gravy train runnin' so they brought in Rice to keep the money flowing a while longer.
1. Since Rice came onboard there is his salary to pay (less current cash available for "the Colas")
This is an investment (see above) - bring in the expert so he can semi-retire AND preserve the flow of cash.
2. Amanda Cola no longer works for the company (no salary for her, so less current cash for "The Cola's")
Ya I know. They couldn't play that one out any longer. I'm guessing Rice told them that.
3. Expenses aimed at growth have increased (less current cash available for "The Colas")
Because of MC's mismanagement. There is no return on investment (no growth). Then it's just more expenses - going to Mark's part of the business (since he's more in operations now). It's a shift - from obvious to hidden monetary exchange. Rice is smarter than MC. That's why they hired him.
4. The Colas own a significant chunk of the company's equity
If you own (for example) 10% but manage to stick 40% in your pocket while the rest goes down the drain, you win.
That you could possibly perceive Rice being brought onboard as aimed at enabling the Colas to "...siphon off as much cash as possible..." is, in my opinion - incomprehensible.
That's a big problem with Sigma too - lack of comprehension...failure to comprehend the effects of obvious blunders - uplisting too early for instance.
Thanks for repeating my analysis. That really helps reinforce my point.
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