Adama Technologies Corp. has been analyzing the market base for identity theft protection products and services and has establishing the long term strategy for marketing and customer engagement. To-date approximately 12% of consumers pay for an Identity Protection Subscription Service, and businesses that acquire protection is significantly less; indicating a huge untapped market. Victims of Identity theft and fraud related issues suffered more than $16 billion in direct and indirect losses in 2016 -- that's more than the combined $14 billion in losses consumers experienced from other types of theft (burglary, motor vehicle theft and other property theft) in the same period.
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