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E-commerce the way forward


ELECTRONIC commerce is the way forward and the most recent mobile application to jump on the bandwagon is MIG Mobile Tech Bhd’s Weconnect application.

Its chief executive officer Datuk Brian Wee said the platform facilitates trade and transaction between Consumer-to-Consumer (C2C) sharing, Business-to-Consumer (B2C) retail, Business-to-Business (B2B) and Factory-to-Consumer (F2C).

The application also has rewards and membership card functions whereby users can redeem their rewards points from an in-app redemption mall.

“With this application, we aim to change the business environment as a whole. To increase consumers’ spending power and minimise poverty, these results are only achievable through establishing an ecosystem that transforms the act of buying into a profit-making activity, instead of loss,” Wee said.

Targeting about one million users by the end of this year, Wee said a campaign would be held to recruit brand ambassadors to drive downloads in public.

MIG Mobile Tech Bhd chief operating officer Datuk Stanley Wong said: “Through the application, we hope to change the way we spend money in this digital age.

“Our goal is to connect all merchants and consumers on a single platform to collaborate with each other in adding value for money for both parties”.

Wee added that although there were many other such electronic commerce platforms in the marketplace, the company which had raised over RM10mil since it was established in 2015 with about 100 shareholders, was looking into investing in local small and medium sized enterprises as part of a plan to create homegrown champions in the larger Asean market.

“We already have about 5,000 local companies which have registered with us, including technology companies and those in the beauty industry,” Wee said, adding that they had also invested in some of these companies.

Following its launch in Malaysia, the application will soon be available in Singapore by the end of November this year, followed by other countries in the Asean region.

TAGS / KEYWORDS:
Central Region , Datuk Brian Wee , Weconnect , MIG Mobile Tech Bhd


Read more at https://www.thestar.com.my/metro/smebiz/news/2016/09/07/ecommerce-the-way-forward-company-aims-to-connect-merchants-and-consumers-on-a-single-platform/#dCa1WsKsv5HcIUs3.99

https://www.thestar.com.my/metro/smebiz/news/2016/09/07/ecommerce-the-way-forward-company-aims-to-connect-merchants-and-consumers-on-a-single-platform/