Colorado Expansion died on the vine in September. Doesn't Look Good
Projected Metrics for September: Total Users: 2000 Total Dispensaries (brands not storefronts): 15 FAILED Total Messages Sent: 5000 Click Through Rate: At least 40%
Projected Milestones for September: • First revenues generated through paid ‘live’ blast • First non-marijuana partner • Expansion of beta into Fort Collins, Pueblo, i70 corridor/ mountains FAILED • Opening of live blast dashboard to first customers • Automation of blast ‘checking’ to verify quality of ads. • Execute 1 cross-promotional campaign with strategic partner – Duby • Design protocol for Medical/Recreational segmentation if deemed possible from regulatory standpoint. • Begin beta design for 2nd state deployment • User acquisition campaign via KushMoji. FAILED • Optimization of user opt-in logic.
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