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Out With the Sleeping Pills, In With Bach and Beethoven "Bedtime Beats"(TM)
Thursday September 28, 8:05 pm ET


First-Ever Classical Music Package Based on the Science of Helping People Get to Sleep


LOS ANGELES, CA--(MARKET WIRE)--Sep 28, 2006 -- America can't sleep. The National Institutes of Health (NIH) estimate some 40 million Americans suffer from one or more chronic, long-term sleep disorders, and perhaps another 20 million have frequent difficulty sleeping soundly at night and staying fully alert during the day.


To address this widespread problem, Smash Arts, in a joint venture with Rhino Entertainment, recently released the 2-CD set, "Bedtime Beats(TM): The Secret to Sleep" -- the first-ever all classical music package created in response to an investigational study at Case Western Reserve University supporting classical music as a sleep remedy. The study found that soothing music -- specifically music with a tempo of 60-80 beats per minute (BPM) -- resulted in significantly better sleep quality, better perceived sleep quality, longer sleep duration, greater sleep efficiency, and more.

Based on the science of helping people get to sleep, the creators of "Bedtime Beats," Cindy Bressler and Lisa Mercurio of Smash Arts, selected music of the same tempo of 60-80 BPM. This first installment of "Bedtime Beats" series comprises over 120 minutes of classical music that meets this criterion and includes works by Bach, Tchaikovsky, Debussy, Chopin, Mozart, Beethoven, Vivaldi, Puccini, and others. To make the CDs as soothing as possible, the music was meticulously mastered to reduce variations in tempo and volume. People of all ages can benefit from the package, provided they listen daily for at least two weeks at the outset and begin listening to the CDs at least 15 minutes before bedtime.

About: "Bedtime Beats" is co-created by Smash Arts, a New York-based music, lifestyle and entertainment development firm headed by Cindy Bressler and Lisa Mercurio, both former senior entertainment executives. Mercurio promoted and participated in the creation of the immensely popular classical music series "Set Your Life to Music" during her tenure at Universal Music Group. Knowing the abundance of research on the topic of insomnia, Mercurio researched the topic of music therapy, determined to produce a unique musical sleep remedy that had scientific merit. She identified the study and with Bressler set out to create a music therapy kit, based on the findings in the study, to address not only their own occasional sleeplessness, but also that of their friends, family and the millions of Americans who have trouble sleeping. For more info, visit www.bedtimebeats.com.

To download audio commentary from the creators of "Bedtime Beats," Cindy Bressler and Lisa Mercurio of Smash Arts, to hear the music or for additional press information, visit: http://www.onthescene.com/mnr/bedtime_beats/bedtime.htm.

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Source: OTSP