Others can do the mystery box business, because that is their only focus. Or, they have some other company run it for them. REDG would be spreading themselves too thin trying to run it along with everything/anything else.
REDG should be concentrating on the main focus of their business, creating and distributing content. In the long run, great content will be worth more than the mystery box business.
If REDG does want to start Zwag Box up again, they might want to start it as bi-monthly (one box every two months), rather than monthly. It would give them more time to get the process right.
PowFolio never got any good marketing or support. It would have been a good vehicle to leverage Markiplier's popularity. One (5-15 minute) Markiplier video a month (on REDG's website) discussing comics he read on PowFolio. It might have given Powfolio the push needed to succeed. Even having people in the chat room talking about comics would have helped new readers find content to try. These are not expensive things to do, either.
It would be nice, if REDG had a video of one (or more) of the creators talking about "The Villain", on their website.
