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Friday, December 01, 2017 2:55:23 PM
- Study: Chinese consumers want to achieve greater social status through established brands, foreign goods and luxury merchandise
- MOXC sells sophisticated data to clients on what and why Chinese consumers are buying, helping translate information into efficient and effective marketing campaigns. The company is perfectly positioned between buyers and sellers
- Research finds that, in fashion, Chinese consumers want green and face-saving products
Moxian, Inc.’s (NASDAQ: MOXC) ability to attract, read, and develop real time analytics on the shopping habits of Chinese consumers in the online-to-offline (O2O) market, then selling that research to its business clients, is a vital part of its growth strategy.
MOXC is a Shenzhen, China-based company with a platform of two paid apps: Moxian+ Business and Moxian+ User. It is an integrated O2O platform operator. Sales come from paid subscriptions to those two apps, and from other related revenue streams. By developing these two apps, MOXC serves consumers and, by reading their buying habits, a growing list of business clients that wish to retail to them. MOXC is perfectly positioned between the two.
Revenue streams include targeted mobile advertising, commissions on payment processing from its China UnionPay processing module, and selling analytics and sophisticated sales data in real time to its business clients based upon the buying patterns of customers. By using the rewards of its own Mo-Points and Mo-Coins, it creates loyalty to Moxian+ User games and its social media network. Through its UnionPay module, it also supports payments from the popular AliPay and WeChat Pay.
A study of Chinese buying habits by MarketingToChina (http://nnw.fm/4zWKD) has shown that, while Chinese consumers have embraced e-commerce and want branded luxury goods, they are unique because they are often mistrustful and feel more secure with third-party payment systems, as offered by MOXC. Social media platforms are important to them, and MOXC offers that too, with Moxian+ User’s social media network and games. There are benefits to the Chinese community’s increased use of the digital market, and MOXC can read their motivations for their Moxian+ Business clients.
An example of the kind of information of value to MOXC clients: In fashion, Chinese consumers want green products and face-saving items, according to a study by The Institute of Textiles and Clothing (http://nnw.fm/s2giX) in Hong Kong. This reflects their desire to meet social norms in all situations. They are also well aware that some Chinese apparel makers may have in the past abused the environment through water pollution. The Chinese consumer is sophisticated and wants a good public image — and will pay for it.
For more information, visit the company’s website at www.Moxian.com
Recent MOXC News
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 05/22/2024 08:05:33 PM
- Form 20-F - Annual and transition report of foreign private issuers [Sections 13 or 15(d)] • Edgar (US Regulatory) • 04/30/2024 08:30:37 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 04/15/2024 08:35:21 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 01/30/2024 09:30:13 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 01/11/2024 01:05:35 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 11/16/2023 03:30:25 PM
- Moxian Announces Name Change to Abits Group Inc • GlobeNewswire Inc. • 11/16/2023 02:27:00 PM
- Management Discussion and Analysis of Results for the half-year to June 30, 2023 • GlobeNewswire Inc. • 11/08/2023 09:56:00 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 11/08/2023 09:30:35 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 10/18/2023 08:05:09 PM
- Moxian Receives NASDAQ Notification Regarding Minimum Bid Price Requirements • GlobeNewswire Inc. • 10/18/2023 08:00:00 PM
- MOXIAN POWERS UP ITS DUFF SITE • GlobeNewswire Inc. • 10/02/2023 09:00:00 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 08/28/2023 12:35:22 PM
- Moxian Announces Results of Annual Meeting of Shareholders • GlobeNewswire Inc. • 08/28/2023 12:30:00 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 08/15/2023 12:35:11 PM
- Moxian Regains Compliance with NASDAQ Minimum Bid Price Requirement • GlobeNewswire Inc. • 08/15/2023 12:30:00 PM
- Form 20-F/A - Annual and transition report of foreign private issuers [Sections 13 or 15(d)]: [Amend] • Edgar (US Regulatory) • 08/10/2023 08:05:11 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 07/25/2023 08:00:10 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 07/18/2023 12:35:12 PM
- Moxian to Hold Annual Meeting of Shareholders on August 25, 2023 • GlobeNewswire Inc. • 07/18/2023 12:30:00 PM
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