Wednesday, November 29, 2017 5:23:33 PM
SOURCE: https://www.dailymarijuanaobserver.com/single-post/2017/11/29/MRMD-MariMed-Cannabis-Infused-Popcorn-Bringing-Variety-to-Edibles-Kalm-Corn
Whether you want a snack for the movies, or just a tasty treat, popcorn is one of the most popular munchies around. While so many edibles companies are making sweets like brownies, cookies, and gummies, MariMed Inc. (OTC:MRMD) is bringing variety to the space with its Kalm-Corn line of THC and CBD infused microwave popcorn bags.
People Consume a Lot of Popcorn!
More than 17 billion quarts of popcorn are consumed by Americans every year, according to industry analysts, with about 58 quarts eaten by the average American. Why is so much popcorn consumed? Because popcorn is very low in calories when compared to other snack foods.
As mentioned above, popcorn is a nice alternative to the many sweets available to consumers for snacking. Whether at the movies or at the dispensary, sweets are seemingly taking over. As the number of health conscious consumers continues to rise, it's no wonder that MariMed's Kalm Fusion edibles brand turned to popcorn for differentiation.
Edibles Demand is on the Rise
Demand for edibles has been strong for quite some time, and is only getting stronger. Back in 2014, the estimated market for general marijuana-infused products hit between $650 million and $850 million. Colorado alone sold nearly 5 million edibles in 2014, as reported by Time. Since then, demand has gone sky high.
A 2016 study by the Rand Organization showed that "people who use marijuana for medical purposes are much more likely to vaporize or consume edible forms." It's no shocker that edibles are so popular, since they "provide a discrete, smoke-free experience." It's also no shocker that dispensaries are happy to stock their shelves with edibles given the high prices and profit margins. According to an article in Forbes, "edibles often account for 25 to 60% of a dispensary’s profits."
REST OF ARTICLE: https://www.dailymarijuanaobserver.com/single-post/2017/11/29/MRMD-MariMed-Cannabis-Infused-Popcorn-Bringing-Variety-to-Edibles-Kalm-Corn
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