SBS Mission Statement

SBS Mission Statement

As a pioneer in Spanish-language radio, SBS has always been at the forefront of the evolution of Hispanic entertainment in the U.S. As technology evolves and the boundaries of all media intersect among new and as yet unexplored frontiers, SBS intends to exploit its proprietary content on terrestrial and satellite radio, television, the internet and wireless modes of distribution. We continue our quest to create unique, high-quality branded entertainment for the Hispanic consumer. Our exceptional growth on the web with LaMusica.com and the encouraging initial results achieved with the launch of Mega TV are examples of SBS’ long-term strategy, i.e., the ability to create and disseminate content across multiple platforms enabling us to maximize revenue and expand our brands. As always, we continue to maintain our leadership position in today’s (and tomorrow’s) U.S. Hispanic market.