(BSNS WIRE) Launch of NeoMedia qode Technology Featured in New Prentice Hall
ext Book
Launch of NeoMedia qode Technology Featured in New Prentice Hall Text Book
Business Editors
FORT MYERS, Fla.--(BUSINESS WIRE)----
The launch of qode(R) technology from NeoMedia Technologies, Inc.
(OTC BB NEOM), which links consumers and cell phones directly to
information and offers on the Mobile Internet, will be featured in the
new edition of a popular marketing text book from Prentice Hall, a
worldwide leader in text book publishing. NeoMedia is an innovator in
market-driven technologies, with offices and subsidiary companies in
the U.S. and Europe.
"Marketing: Real People, Real Choices," annually used by thousands
of college students and hundreds of professors and instructors
worldwide, will feature the launch of qode by NeoMedia, including
interviews with Rick Szatkowski, vice president of business
development for the qode product line, and others in print in the
text, and in a video filmed at the company's Fort Myers headquarters.
The fifth edition of "Marketing: Real People, Real Choices,"
scheduled to be in global distribution in January 2007, is written by
Dr. Michael R. Solomon, visiting professor of Marketing, St. Joseph's
University, Greg W. Marshall, professor of Marketing and Strategy in
the Crummer Graduate School of Business, Rollins College, and Elnora
W. Stuart, professor of Marketing and BP Egypt Oil professor of
Management Studies at The American University in Cairo. The authors
selected five companies and product marketing programs in addition to
NeoMedia for the upcoming edition - Tupperware(R), Ron Jon Surf ShopK,
Darden Restaurants Inc. (the world's largest casual dining restaurant
company with brands including Red Lobster(TM), Olive Garden(TM),
Bahama Breeze(TM) and Smokey Bones Barbeque & Grill(TM)), and Grendha
Shoes Corporation, the U.S. distributor of U.S. brands Rider, Melissa
and Grendha.
Worldwide Launch and Go-to-Market Strategy of qode Detailed
"NeoMedia is delighted to have our exciting multi-media launch of
qode included with these prestigious international companies and
brands," said Mr. Szatkowski. "Taking part in a detailed case study of
our go-to-market strategy for qode worldwide - including the challenge
of creating and then fulfilling the need for a breakthrough
technology-based offering, is exciting and worthwhile. Together with
the authors and Prentice Hall, we have made this one of the first
interactive textbooks using the Mobile Internet, delivering updated
information as well as 'fun' content to the students and professors
through their mobile phones."
Representing his co-authors, Dr. Solomon said NeoMedia and qode
were chosen for the new edition of their book "because mobile
marketing represents and achieves the next level in performance-based
marketing.
"qode provides an opportunity for marketers to create a one-to-one
marketing experience with the consumer wherever and whenever they are
interacting with a product or brand through conventional media," he
said. "Responses to 'calls-to-action' become measurable by media
channel, providing marketers with the ability to fine-tune their
message and channels in real-time. As a case study, the challenge of
primary demand creation for qode and the development of partner
ecosystems will stimulate professor/student dialog."
Mr. Szatkowski said that making "Marketing: Real People, Reach
Choices" the first truly interactive text book is being viewed by
Prentice Hall as a pilot program in its internal evaluation of
interactive text books. He said the section on NeoMedia will include
eight uses of qode - three for information and five for general
interest on the Mobile Web. In addition, he said qode will also be
used in the Ron Jon and Grendha sections of the text book.
Information on qode is available at www.qode.com, and information
on "Marketing: Real People, Real Choices" is available from Prentice
Hall (www.prenhall.com)
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified
global company offering leading edge, technologically advanced
products and solutions for companies and consumers, built upon its
solid family of patented products and processes, and management
experience and expertise. Its NeoMedia Mobile group of companies
offers end-to-end mobile enterprise and mobile marketing solutions
through its flagship qode direct-to-mobile-web technology and
ground-breaking products and services from four of the leading mobile
marketing providers in the U.S. and Europe. By linking consumers and
companies to the interactive electronic world, NeoMedia delivers
one-to-one, permission-based, personalized and profiled dialogue --
anytime and anywhere.
The qode suite of easy-to-use, market-driven products and
applications are based on a strong foundation of patented technology,
comprising the qode (www.qode.com) platform, qode(R)reader and
qode(R)window, all of which provide One Click to Content(TM)
connectivity for products, print, packaging and other physical objects
to link directly to specific desired content on the mobile Internet.
NeoMedia's recently acquired companies and offerings include
12snap AG (www.12snap.com), a Munich, Germany-based award-winning
leader in mobile marketing and entertainment applications; Mobot, Inc.
(www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile
visual recognition technology; Sponge Ltd. (www.spongegroup.com), a
London, UK-based leader in developing and implementing mobile
marketing applications and content delivery; and Gavitec AG - mobile
digit (www.gavitec.com), a Wurselen, Germany-based leading provider of
mobile technology and marketing solutions.
This press release contains forward-looking statements within the
meaning of section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. With the exception of
historical information contained herein, the matters discussed in this
press release involve risk and uncertainties. Actual results could
differ materially from those expressed in any forward-looking
statement.
qode is a registered trademark, and qode(R)reader, qode(R)window
and One Click to Content are trademarks of NeoMedia Technologies, Inc.
Other trademarks are properties of their respective owners.
KEYWORD: NORTH AMERICA FLORIDA UNITED STATES
INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT HARDWARE INTERNET SOFTWARE TELECOMM
NICATIONS PRODUCT/SERVICE
SOURCE: NeoMedia Technologies, Inc.
CONTACT INFORMATION:
NeoMedia Technologies, Inc.
Rick Szatkowski, 239-337-3434 x 114
szatkowski@neom.com
or
The Kaminer Group
David A. Kaminer, 914-684-1934
dkaminer@kamgrp.com
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