Stitch Fix (SFIX)

[crudeoil24]

"Some potential investors said they are concerned that as a retailer, Stitch Fix could fall victim to the Amazon effect if the e-commerce giant decides to make a push into the wardrobe arena. A spokesman for Amazon.com Inc. didn't respond to a request for comment.

During Stitch Fix's roadshow, fund managers questioned the necessity of the company's more than 3,000 stylists, who, along with Stitch Fix's data science, help select customized outfits for clients, according to people present at the roadshow. One person familiar with the company's pitch said the number of stylists cast doubt on the effectiveness of Stitch Fix's data, something the company has touted as central to its business model."

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By Corrie Driebusch and Maureen Farrell