NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

Fun Tidbit from the CC

Shares were basically $1.50 when we negotiated purchase price of Marley (think October 2016 or earlier). It ultimately ended up being 3M shares (originally 2.8Mish shares and another cash-out that was eliminated) + performance payout that will likely never be triggered ($15M+ threshold). $4.5M for a product that did $10M in net sales in 2015. Plus, we got a $1M management fee to take this money loser off their hands.

Call the effective price of $3.5M paid (none of it actual currency except for our stock) and use 2015 TTM's figure of $10M = 0.35x P/S ratio. Pretty sure that's the multiplier often quoted by General Bucha.




The forward P/S ratio is fugazi. Time will tell if its products can be torn down, incubated, and rebuilt into winners on the basis of brand recognition.