GLUU finally starting to move up again after nice ER a couple weeks ago (highest bookings in 12 months in company history, improved EPS from -.33 to .09, and expecting to be EBITDA profitable next quarter) and now gearing up for launch of Taylor Swift's dedicated social app. So the app is essentially a bonus on top of everything good that the new CEO from EA has already done for Glu Mobile. The app has been in design for couple years. Taylor will have exclusive content, music, etc. In Q/A of last conference call management said they are very pleased with monetization and ad revenue so far from the very limited beta launch. It's just in 4 countries with very few Swift fans. As it moves to Canada and United States, and Swift finally mentions it to her 175M fans on Facebook and Instagram, and she starts promoting it, we should see some nice revenue coming in and stock price headed up. When Kardashian's game was released revenues poured in and stock quickly went from $3 to $7. Stock is just under $4 currently and was $4.60+ just a few weeks ago. The Swift app may be more popular than Kardashian's because Swift will be "heavily involved"...and she's the gold standard for marketing (articles in Fortune etc).
