NeoMedia Technologies, Inc (NEOM)

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DD MindMatics Gives Boost Mobile Customers the VIP Treatment
Mobile CRM Helps Boost Mobile Capture Information on its Prepaid Customers

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060927005...

NEW YORK--(BUSINESS WIRE)--MindMatics, a global leader in the development and implementation of mobile services, today announced that it is supporting the Boost V.I.P., an opt-in program that will deliver tailored services and products, and special promotions and updates to Boost customers who want them. MindMatics will help Boost Mobile learn more about these customers. Boost Mobile will use the information to create a better, more customized mobile experience for its subscribers, dubbed Boost VIPs.

Boost VIP is indicative of the increased sophistication of the U.S. prepaid market, which has grown exponentially over the past few years. Because there is no subscriber agreement, prepaid customers usually remain anonymous to their carriers and thus may miss out on tailored offerings. To change that, Boost Mobile will seek to connect with customers who want tailored offerings based on information about them. The MindMatics CRM solution gives Boost Mobile the means to collect this information.

“When we conceived Boost VIP, we knew it had to be easy to use and seamlessly integrated; and it had to provide us with valuable information to customize the user experience. Given these parameters, MindMatics stood out to us,” said Melissa Hilton, Director of Customer Base Marketing, Boost Mobile. “Members who opt in to the Boost VIP program will learn about special deals, content, and other special features that cater to their needs. This will lead to a better customer experience.”

“Knowing your customer is essential in providing a program that gets users excited and engaged,” said Hans Henkes, General Manager of the Americas, MindMatics. “MindMatics customer relationship management solution will give Boost Mobile the means to offer a VIP program that will create a thriving, loyal user base.”

About Boost Mobile Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than 3.6 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide from merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com

About MindMatics LLC MindMatics is one of Europe’s leading providers for the development and implementation of Mobile Services. As a full service provider, MindMatics comprises four divisions: Mobile Messaging and Payment, Mobile Applications, Mobile Content and Mobile Marketing. MindMatics enables more than 500 businesses to realize their mobile services; Unilever, T-Mobile, Coca-Cola, Procter & Gamble, ProSieben, Budweiser, McDonald’s and Ferrero are but a few of their customers. MindMatics AG was founded in March 2000 and employs more than 130 members of staff at its offices in Munich, Cologne, Vienna, London, New York and Los Angeles.

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