Castle Brands Board (ROX)

[someconcerns]

Excellent analysis and explanation, FUN.

One point I would make is that 1.46 cases of GGB per week in each of 5000 Walmarts and grocery stores may not be what it seems. 1.46 does not sound so great, but there may be fewer than 5000 stores as the numbers gradually increase along with production capacity of GGB.

Suppose that, on average, there were one-third that number of stores during the quarter. That equates to roughly 4.3 cases of GGB per week per store. I bet that GGB sales will - as you note - ramp up in sequential quarters. Two-thirds of the stores next quarter and all 5000 the next.