This is a niche service though. DVRs, international soccer coverage, buying channels for womens' shoes, etc. You are projecting one thing that matters to you to the masses.
And yes, although some would prefer a women's shoe channel, that isn't a reality for Viva Live TV at present. No less than 5B people do not consider the lack of a women's shoe channel a show stopper for them. Many people do not watch promotional channels, e.g. QVC, HSN, etc. However, people who enjoy international soccer, but do not currently get the euro games, gladly subscribe to Sling TV since Viva TV Live has made no mention of offering such to subscribers. Hopefully, JF will address both shortfalls.