They are going for Thousands of subscribers and the Middleware. Think about it. Roll it out in the simplest version. They have been working on the movies and dvr just not done. So roll out the simple version get it off it's feet and in the hands of millions. Then you go and hire the smartest IT team and get it done! Boom!!!!! People will forget about not having it when they get it. Oh, found some pennies on the floor and picked up a couple shares. Wish I had tons of money laying around.