Castle Brands Board (ROX)

[FUNMAN]

I agree but ROX keeps being punished for it's lack of profits.

The revenues and expanding gross margins excite me; always have.

ROX has a credibility in that some lines including Goslings have declining case sales. Rum in general is declining in popularity, so Goslings is moving with the tide.

No matter that ROX keeps pushing company-wide margins higher because of Whiskeys and Bourbon, the street doesn't care. They have also cared little about the increasing volumes of Whiskeys and Jefferson's. It's also as if the street is laughing at the increasing Goslings Ginger Beer volumes.

It's totally ludicrous to me.

Those are the precise reasons I believe ROX is a great buy, and even better the lower the PPS goes.

I am happy with either direction the PPS goes as long as they keep pushing revenues higher. If we go lower, I am a buyer.

As I've written on the board, every additional case sold in the 5,000 distribution points added since March equates to additional revenues of $910,000.

Of course we can dream. Imagine how we will feel tonight if they've added at least 4 cases per week, per store.

Remember that the key metric there is "added".

That comparison isn't YoY. It's sequential QoQ compared to case sales during the 2nd, 3rd and 4th months GGB was in those stores.

In stores my friends and I can eyeball, we've all noticed problems. The shelves go bare without being restocked.

That problem has to be fixed. I don't know who is at fault.