This is one of those that either fails miserably or it's going to take over the film industry. Imagine if just 50% of the ticket sales at the box office are from Movie Pass members. The entire film industry will then become dependent on Movie Pass existence.
It's a pretty scary thought too when MP grows into millions of members, and if the business can't sustain and the service stops one day. All of the sudden millions of people stop going to the theaters like they used to. That would probably cause a big hit on the industry too. Perhaps it would then becomes everyone's interest to make sure MP can sustain. lol.
AMC the biggest movie chain accounted for over 50% of the theaters was publicly showing negative attitude saying Movie Pass is unwelcome at AMC and calling it unsustainable and that the MP customers will be hugely disappointed in the future when MP fails.
Mean while, MP subscribers shot up to over 600k by October 18 from just 20k in Mid August. Some are predicting MP members will be reaching 1 million soon and projected to be well over 3 million by next August. Guess what, they haven't done any advertisement, the free publicity is spreading the word faster than you know.
Seems like this is happening whether or not AMC approves. AMC can't really block a master card unless they stops taking master cards all together.
I find it very interesting story, thought I share since IPCI has been pretty boring lately.