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Wednesday, November 08, 2017 10:30:47 PM
Energy Drink market = $12,123,107,328 over the TTM per BevNet's channel check in those most recent magazine.
I know Celsius views themselves as a "lifestyle drink" but it's a decent proxy.
Basically a $40M run-rate. Reminds me of SUJA.
https://www.bevnet.com/news/2015/coke-investing-90-million-in-suja
It's a lot easier to pay 5x FTM revenues when the revenue stream is $40M versus $400M.
What I'm saying, Celsius has now achieved sufficient mass to be on Big Soda's radar. If Big Soda comes calling within the next 12 months, and follow their typical M.O. of an "equity starter position", it's a grand slam for Celsius.
The downside is if someone other than Big Soda comes calling, say a company like Abbott Laboratories (PediaLyte) or Budweiser (ABI), and don't follow that "dipping one's toes in the water" approach, they might buy the whole thing outright. It would still be lucrative but the longer the company grows before 100% acquisition, it should ultimately lead to a higher price tag (caveat: Vita Coco, gotta maintain that growth rate).
Recent CELH News
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 09/19/2024 08:20:50 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 09/19/2024 08:19:26 PM
- Celsius Holdings Appoints Hans Melotte to the Company’s Board of Directors • Business Wire • 09/19/2024 08:15:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/16/2024 10:31:19 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/13/2024 08:19:45 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/12/2024 07:50:37 PM
- Celsius Holdings to Participate in Upcoming Investor Conferences • Business Wire • 08/28/2024 08:30:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/26/2024 09:00:18 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:22:37 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:21:54 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:20:32 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:18:41 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:17:59 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/06/2024 10:01:00 AM
- Celsius Holdings Reports Second Quarter 2024 Financial Results • Business Wire • 08/06/2024 10:00:00 AM
- US Index Futures Rise After Market Sell-off, Oil Prices Trim Losses • IH Market News • 08/06/2024 09:49:06 AM
- Celsius Holdings to Release Second Quarter Results on Tuesday, Aug. 6, 2024 • Business Wire • 07/30/2024 12:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/13/2024 09:43:31 PM
- Celsius Holdings to Participate in Upcoming Investor Conference • PR Newswire (US) • 06/07/2024 06:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/31/2024 08:38:23 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/30/2024 08:15:21 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/30/2024 08:15:09 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/22/2024 08:15:16 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/20/2024 11:04:02 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/17/2024 08:56:17 PM
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