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Wednesday, November 08, 2017 4:59:35 PM
They continue the process of buying sales, though this quarter, they spent a ton but didn't get much incremental revenue.
Interestingly A/R and A/P are both up significantly, but A/P is up much more than A/R. Helps with cash, but can bite you in the ass with suppliers.
For a normal company, this would hit hard tomorrow.
For CELH, who knows?
When you think "there can't be that many people falling for this", remember the Bernie Madoff story and recall that over $50 BILLION of smart money fell for a great story.
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