Sub-Urban Brands, Inc. (SUUB)

[jonesieatl]

Sub-Urban Brands Launches Celebrity Advisory Board to Strengthen Targeting of Global Youth Marketplace

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BusinessWire
06:30 a.m. 09/27/2006


Pop Culture Leaders to Expand Publicity and Strategies as Company Broadens Distribution of Trendsetting Fashion Brands
LOS ANGELES, Sep 27, 2006 (BUSINESS WIRE) -- Sub-Urban Brands, Inc. (SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has established what may be the fashion industry's first Celebrity Advisory Board, a group to consist of musicians, artists and other leading pop culture figures to provide insights for fashion trends, youth-market analysis and further solidify the Company's various brands targeting an estimated $200 billion nationwide youth marketplace.

The novel Celebrity Advisory Board concept was established to focus the knowledge and the influence of A-list and emerging celebrities that are widely regarded as style gurus and trendsetters renowned for spotting and sporting the next big fashion trends.

Sub-Urban's various brands have already emerged as a favorite of a diverse group of actors, musicians and other entertainment figures, including Don Cheadle ("Crash"), Tommy Lee (Motley Crue), Jessica Alba ("Sin City," "Fantastic Four"), Britney Spears, Chester Bennington (Lincoln Park) and Brittany Murphy ("8 Mile," "Just Married").

"Our cutting-edge clothing lines have a long history of attracting many of today's top celebrities and industry trendsetters," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We believe that this Celebrity Advisory Board will raise the profile of Sub-Urban's iconic brands and serve as a forum with some of the most influential and well-known people in pop culture and media today. Sub-Urban has always found innovative ways to connect with today's hard-to-reach youth market. This board exemplifies that mission."

The Celebrity Advisory Board now includes the members of triple-platinum selling recording artists Hedley, a Canadian pop-punk band that became prominent during the second season of the reality TV series "Canadian Idol." Since then, Hedley has been touring across the United States opening for popular bands such as Simple Plan, Yellowcard and Matchbook Romance. Hedley and celebrated front man Jacob Hoggard have also been nominated for two Juno Awards in the categories of "Rock Album of the Year," and "New Group of the Year."

Also on the Celebrity Advisory Board is Emmy-nominated singer and songwriter Andrew Seeley. Mr. Seeley began his career as the front man for R&B act, "Nu Ground," a popular group that launched a national tour opening for established musical acts such as Mya, K-ci & Jojo, Tyrese, The Baha Men, among others. He is also an accomplished writer, having most recently worked with teen icon Raven Symone.

Several celebrities have been quoted in national magazines touting their affinity towards Sub-Urban's signature Whiteboy(R) brand. Brittany Murphy has been so taken with her Whiteboy(R) Capri pants that she said, "I love them, I never want to take them off. I want them in every color." In a recent London interview, Tommy Lee was asked "What's in your closet?" The Motley Crue drummer answered, "Anything from Whiteboy(R)."

Sub-Urban's provocative brands have been engineered from the start to generate consumer buzz and to maximize sales. The Company's brands have already been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines.