Celsius Holdings Inc (CELH)

[Toxic Avenger]

Last post on this dead horse.

Here's the statement that started the discussion.
Bai was a recent acquisition that sold for $1.7B, and based on article below had revenue of $231M. So a 7.4 multiplier.

Here's the article cited to back it up
http://www.foodbusinessnews.net/articles/news_home/Business_News/2016/12/Was_Bai_a_good_buy.aspx?ID=%7B111B707C-34E4-4DB5-94C0-34C385C0ADB9%7D&cck=1

Here's the quote from that article
"After all, the acquisition is expected to add only $132 million in incremental net sales and $43 million in incremental income from operations to Dr Pepper Snapple Group’s current 2017 estimates"

So once again, AT THE TIME DPS BOUGHT BAI IT WAS WILDLY PROFITABLE (unless you want to argue that an $43 million in ops income on $132 million in sales is not wildly profitable).

Q.E.D.