Celsius Holdings Inc (CELH)

[Toxic Avenger]

You keep missing the point. When Bai was bought, they were wildly profitable. At that point, you don't use P/S, you use P/E.

CELH is wildly unprofitable. So P/S is the only possible measure and as noted many times, it's way out of whack for an unprofitable company, even one with a decent, though certainly not spectacular, sales growth rate.

Companies that grow sales, but never get closer to profitability are not highly valued as acquisitions.