Crowd Funding information: I actually got a headache studying for my next chess match and read the entire IMTL crowdfunding investor information documents and highlighted some interesting areas the company is looking towards in the next 12 months. This information is publicly available, just sign up with minivest and you can download this entire document.
Strategy and 12 Month Outlook
Assuming we are able to raise at least half the funds under this Offering Circular, the Company plans to use the funds raised to hire more staff and open an additional office location in New York. This will give us a
bicoastal presence here in the United States in two major hubs for photographic data. Additional staff will also allow use to scale our operations and process more infringements as well as continue expanding
development of our software to maximize efforts. If the Company is able to either raise the entirety of the Offering or generate substantial revenues from our growth, we will begin to set up offices in Europe and Asia.
Again, this provides the Company with more processing resources for finding infringements. International expansion has additional benefits as well. First, and most importantly, it allows the Company to expand into
other jurisdictions with staff more familiar with local copyright process and infringement laws. Secondly, multiple times zones of operation allow for seamlessness 24 hour staffed monitoring. In a digital world where
infringement is sourced from all over the globe, the ability to have hands on monitoring leads to greater success rates. Lastly, particularly in Asia, the Company will benefit from lower labor costs.
Competition
Currently, there are four major competitors in copyright protection. Picscout, Inc. allows for users to “track” their images as they travel around the internet. It was purchased by Getty Images, Inc. in 2011, giving them
great resources for expanding its operations. Although, Picscout, Inc. does provide copyright protection, its products are generally focused on preventative copyright protection through their proprietary software suite.
The Company’s current operations are focused on post infringement protections and monitoring. We believe this market will continue to be the dominant sector in the image copyright protection market. A more direct
competitors are ImageRights International, Inc., Copyright Defense League, LLC and Pixsy. All provide a similar services of using proprietary software and methods to scan the internet for copyright infringement.
However, we believe we can continue to distinguish ourselves by pricing, success rates and scalability.
Market
Currently, there are no reliable resources for measuring the market for our specific products and services. However, there are several ongoing trends that directly impact our business and the market for our products.
Firstly, greater computing capacity and quality digital images being readily available through even the cheapest smart phone has caused an explosion in the amount of photographic images being uploaded to the
internet. Instagram, alone, reports an average of 80,000,000 photos uploaded per day from approximately 450,000,000 users. Although no statistics are available for their photo uploads, Facebook has approximately
1,600,000,000 users, near 4 times that of Instagram, 95% of which have uploaded at least on photo. Yahoo’s Flickr.com photo service saw 728,000,000 photos uploaded in 2015. There are multiple sites for uploading
and either storing or sharing your photos as works of art or design. Businesses and artists promote their products and work through the use of images. These find their way onto social media, but also with search
engines that only search for images, even the most obscure blog post can be found with the right search terms With continued growth in internet use and lower prices in data storage, these trends will only continue for
the coming years. Image Protect needs only to capture a percentage of this market to be successful.
