Interestingly, it's the stinky pinkies without revenues that often end up the best off.
If you have no revenues, you have a lot smaller fixed costs and cash needs.
IHSI paid $1.8 million to buy that revenue and it's barely providing any gross profit. Now they need to come up with the money to pay and their only is option is toxic notes. So they're screwed, and so is anyone holding shares.
The no revenue pump and dumps can claim big things coming and keep the notes lower because they only need cash to pay the one or two guys running the show.
It's not even clear what ownership the IHSI has in Crescent at this point, since the funds to purchase it were provided by TCA (and the entity is actually TCA Crescent) and now they are suing TCA.
When you think "there can't be that many people falling for this", remember the Bernie Madoff story and recall that over $50 BILLION of smart money fell for a great story.