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ISBL Ise Blu Equity Corp Announces Agreement with Fibrewall Canada LTD
Sep 26, 2006 2:54:00 PM
Copyright Business Wire 2006
COLUMBIA, Md.--(BUSINESS WIRE)--

Ise Blu Equity Corp. (OTC:ISBL) announced today that it has agreed to exclusive licensing terms for the distribution of all products developed by Fibrewall Canada LTD within North America. This all cash agreement allows ISBL to distribute the wall covering and decorating system for the next five years with an automatic renewal if the licensing terms have been met. The licensing agreement requires ISBL to purchase a minimum of number of units of the product and to spend a minimum of 2% of its gross revenue on marketing each year plus provide an updated marketing plan within the last 90 days of each contract year to the licensor. ISBL also receives an option for three years to purchase the formulation, machinery and process diagrams and manufacturing rights in North America.

The Webster Worldwide acquisition terms will be modified to reflect the above agreement with the sales responsibilities defined and consideration paid reduced.

ISBL will assume the Canadian operations on October 1, 2006 and begin developing the marketing, media and logistics plans for the United States immediately.

Historically, the Canadian operations have been successful on a limited marketing budget. In 2005, Canada produced gross revenues in excess of $900,000 on a marketing budget near $50,000. The product sells seasonally in Canada with September through November and March through June being the peak periods. We expect to triple the marketing budget and expect sales to increase at least 50% through next November.

The United States marketing will begin with a contracted national sales organization contacting national chains of home improvement stores plus paint and wallpaper outlets and a direct sales force contacting home builders and remodelers during October 2006. Each region of the country will be introduced to the product through a short infomercial and thirty second advertisement beginning with the Southeastern and Southwestern regions. We are also exploring a web based marketing strategy. The company's target for domestic sales in year one is $1,500,000 in the first year on an advertising budget of approximately $250,000.

About Ise Blu Equity Corp

Ise Blu Equity Corp, a Nevada corporation, is a holding company that specializes in investments from the Consumer Goods, Commodities, Entertainment and Technology sectors.

"Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release that are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to, certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission."

Source: Ise Blu Equity Corp.



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Ise Blu Equity Corp.
Norman Birmingham
410-290-5154
[e-mail]
http://www.isebluequitycorp.com/