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Wednesday, November 01, 2017 2:45:00 PM
Mazor languished for years like Titan if you go back to the 2010 - 2015 time frame. They now have made it big time. Companies like Titan and TransEnterix struggle as the process to get approval is time consuming and burns all the capital.
To survive this company needs a partner like Mazor got with Medtronic.
https://www.medtechy.com/the-ticker/articles/2017/medtronic-and-mazor-robotics-need-each-other
Excerpt:
It's Not Just About the Money
It's not just the capital though, Mazor could get funding from anyone. What they received with Medtronic's money is an instant world-class sales organization that provides contacts and validation in the U.S.
Trust me, getting a product launched in the U.S. without a sales team, marketing and validation is virtually impossible.
This partnership is a win-win for both companies.
They are two companies that need each other. Mazor doesn't have the sales infrastructure in place and Medtornic's Spine division is a mess.
TransEnterix needs validation by having a sales and marketing partner. With out it the company is another Titan
One day we will see the success of MannKind
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