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Tuesday, October 31, 2017 12:23:00 PM
Say 600k users average of 2 movies a month per person at 9.95$ per ticket. MP would be losing about 9.95$x600k users a month just on the ticket cost. That I think scares people.
But we don't have the data to show the different users joining the membership at different point in time and exactly how much it average out among the 600k+ joined in August up to this point. Some people might go crazy and actually watched all the films out there, and MP could have paid 10x over just for those crazy folks.
I can see what the CEO is talking about because when I got my pass, I did not go to theater right away. I am however looking forward to see a few movies I really wanted to see coming out before or around the holidays.
So yes, it's kind of scary when you look at how much money they can potentially lose short term and it makes you doubt if they can sustain.
Maybe it's better to test the water a bit before you jump in. MP is either going to fail miserably or staying for a long long time.
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