OTTV- News will Confirm .....
Netflix (NFLX), Sling TV Should be Worried About Viva Entertainment Group (OTTV)
Netflix, Inc. (NASDAQ:NFLX), Sling TV from DISH Network Corp (NASDAQ:DISH), and the new Vue service from Sony Corp (NYSE:SNE) are all respectable over-the-top (OTT) television venues. Viva Entertainment Group Inc (OTCMKTS:OTTV), however, could prove to be amazingly disruptive for all three.
By Bryan Murphy
Aug 10, 2016 4:38:18 PM PDT | No Comment(s) - Post a Comment Rating
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Calling a spade a spade, Netflix, Inc. (NASDAQ:NFLX) is the dominant name in the over-the-top television space right now, though Sling TV, from DISH Network Corp (NASDAQ:DISH) deserves a mention. For that matter, the relatively new Vue service from Sony Corp (NYSE:SNE) has the potential to cause problems for both DISH and Netflix, as Vue offers several different bundles, all of which include some major network broadcasts (a big piece of the pie Netflix is missing).
And yet, for as popular as those OTT choices are, they're not necessarily great investments right now, as each alternative to traditional cable television is on the verge of a major disruption now that a new technology has been unveiled by creator Viva Entertainment Group Inc (OTCMKTS:OTTV). In short, Viva Entertainment Group will allow anyone to get into the subscription-based IPTV game with their own customized version of an over-the-top service, and even within that platform the subscriber has more choice than Sony Vue, Sling TV, or Netflix can provide.
The reality check was delivered this morning on the heels of a press release/shareholder update. Some of what Viva Entertainment Group was already known. Some of what was said, though, was new, and compelling.
For the unfamiliar, Viva Entertainment Group is the name behind Viva Middleware... a white label app that any third party can utilize as a means of selling OTT, IPTV services to their crowd of users as a means of generating revenue.
There are multiple advantages to this platform and arrangement, including a custom-built product that can effectively target a particular demographic. Case in point? Last week, OTTV entered a joint venture with Oi2 Media to create an OTT product catering to the Latino market. Oi2 Media is the United States' biggest distributor of Latino-centric digital content, offering both music and television. It's the name behind CNN en Espanol and ESPN Deportes Radio, just to name a few. It wouldn't be out of line to call the joint venture something along the lines of a Latino Netflix, but with a variety of channel broadcasts -- some live -- along with the digital broadcasts of hundreds of Latino radio stations.
That degree of customization also underscores one of the key shortcomings of over-the-top television choices like Netflix or Hulu.... what you get is what Netflix and Hulu decide to give you. Neither offers music or network programming, and each user only watches a small portion of the programming available to him or her. It's a waste of content, opportunity, and money. But, it's been the norm simply because organizations haven't had the ability to custom-create a product. With Viva Middleware, they do, including an option that allows for pay-per-view right within the OTT interface.
It wouldn't be hyperbole to call it the future of TV.... completely flexible.
The kicker: OTTV will also be offering the platform/app to consumers via its own website, generating revenue that way while also collecting service fees for maintaining the platform to others that want to get into the IPTV game but couldn't until now.
Potential markets include universities that want to offer students a low-cost, slimmed down cable package (perhaps with some university programming), hotel chains that no longer want to be beholden to local cable companies, television channels that know they're facing an uphill "cutting the cord" battle, phone companies, media companies that want to sell a highly-targeted service like a kids-programming OTT service, and more.
For investors, the opportunity is clear. The low-risk, high-reward opportunity in the advent of OTT as the new norm isn't in selling the services. It's providing the platform that others use to sell their services. That's an enviable, fruitful position to be in, especially considering the over-the-top market is going to be worth more than $60 billion by the year 2020.
Go here to learn more about Viva Entertainment Group.
www.smallcapnetwork.com/Netflix-NFLX-Sling-TV-Should-be-Worried-About-Viva-Entertainment-Group-OTTV/s/via/1789/article/view/p/mid/2/id/255/
