Well you dont spend big money on a world renowed chef unless you have the facility and customers ready to place orders. Based on my understanding of the childrens frozen food market, this part of the business will enable the company to build more restaurants organically without the need to sell franchises. They can, just for a more rapid expansion, but they wont need to. I see a buyback or buy out in the next 2/3 years. Joey parsi is a greedy man and would not want to share the wealth once things are up and running.
Walmarts minimum order would be a 500 store test. Its all about the reorders, so the food better taste great, the packaging is fun and inviting and the cost is low with a gret margin. He can do 50 million in frozen food easily and that would be a very small business in the scheme of things. The key will be advertising on stations like nickelodean and disney. Then the shelf space will open up.
